Dan Ferguson

Chief Marketing Officer of Adore Beauty

Adore Beauty, Australasia's largest online beauty retailer is listed on the ASX, valued over AUD$120 million, and has online sales approaching $200 million a year.

Dan has more than 15 years of experience leading online growth for many renown companies and categories, including Trade Me (in NZ), Vistaprint, Officeworks, GPG, Dell and DesignCrowd. He is well known for his views on the role that data plays in modern marketing.
A master of building repeat, loyal customers to help maximise marketing budgets and is part of the team rolling Adore Beauty out worldwide.

Dan will share his guiding principles in marketing as well as:
        • How to translate the business meaning to your team so they take ownership of your vision and care about your message
        • How to build trust with your customer
        • What results you should be measuring in your business, and why they matter
        • The biggest trends to look out for in marketing and much, much more!