Bruce is the chairman of Fletcher Building, The Farmers Trading Company and Prolife Food, and an independent non-executive director of the Bank of New Zealand and Fonterra. He served for over 10 years as a member of the advisory board at the University of Auckland Business School and was a founding board member of the New Zealand China Council.

Before he started his governance career, Bruce had a 30-year career with PwC NZ, as a senior partner and the CEO. He was responsible for the executive leadership of PwC NZ, including the creation and execution of its strategy in New Zealand, and was on the PwC AsiaPac leadership team.

Bruce has extensive experience with both major public and private companies and cooperatives in a range of industries including retail and distribution, manufacturing, technology, forestry and entertainment sectors. He has extensive M&A, IPO and capital-raising experience.